The January Blue
The first trending shade of 2025 and what on earth to do with it.
Paint: Stavros Blue by The Pickleson Paint Co.
January is blue in more ways than one…
…This is not a hot take. You’re skint, a bit fat, mainlining Vitamin D supplements and finding out first hand whether Spirulina Collagen is as gip inducing as it sounds (it is). But this January feels slightly different, with people taking a bit more of a literal approach to ‘January Blues’, and we’re rather enjoying it.
Ordinarily the first thing to be painted over when you get the keys to your ‘80s semi, Powder Blue has been making the rounds in a way it hasn’t before—and it’s looking ever so good.
From front doors to colour drenched living rooms, the airy shade is a calming tonic that soothes the soul and simultaneously makes your mum say ‘oh, that’s very… modern!’ when she pops round. And mumsys not wrong.
Now we aren’t quite sure how this happens to us. Perhaps we’re in the Truman Show. Perhaps we’ve been gifted with a oddly specific psychic ability that only extends to future paint trends. Or perhaps we simply spend too long on the gram. Either way… in the wake of this very specific blue shade having its moment in the (very much proverbial) sun, we launched our newest offering: Stavros Blue.
The shade was realised during a late summer trip to the small Greek island of Skiathos last year. On our visit, we learned just how much of a role the iconic shades of blue have on the Greeks. Each hue painted on the woodwork of the island’s homes often symbolises the life stage of the people living there… with lighter blues representing young families starting their journeys, while deeper cobalt hues represent those in the autumn of their lives. So as a couple in the summer of ours, Stavros Blue is for us.
We find that this specific colour scratches that Powder Blue itch without feeling like you’re over committing to a gender reveal. And here’s a few ways we’d use it…
COASTAL GRANDMA
In a move that’ll have Nancy Meyers pouring you a celebratory glass of Pinot Gris, pairing Stavros Blue with Open Sesame or Lyme Stone will transport you straight to a lakehouse in Nantucket, The White Company shawl optional (massive sunhat mandatory).
GO GRECIAN
You could keep Stavros Blue in its natural Mediterranean habitat with Just White, giving you a palette as fresh as an ice-cold Mythos.
TRENDY BUT TIMELESS
Forget everything your mum told you about which colours shouldn’t be paired. It was a different time and we’re the grown-ups now.
Use Stavros Blue alongside Renaissance Blue and Filthy Terracotta, pair it with Pissy Yellow or try it alongside Ned Red to create a modern eclectic palette to suit your agenda.
BOLTHOLE BLUES
Stick on a thick knit, hunker down and shelter from the tail end of the British winter by pairing SB with Jurassic Black, Pickle, Boujee or Skye Blue; using it as an anchor for a traditional nautical palette.
